You're spending on ads, tools, and agencies — and you still can't see what's working.
Rawzor rebuilds the systems underneath your marketing and sales — CRM, tracking, closed-loop attribution, lead flow — and stays until your team actually uses them. Engineering-grade work, run by senior associates under Sachin Garg's architecture oversight.
A small, honest first step: a clear picture of where the money is leaking, before you commit to anything bigger.
Does this sound familiar?
Our CRM is a mess and the team won't use it.
We can't tie spend to revenue. Every report tells a different story.
We keep buying tools that don't talk to each other.
Our agency reports clicks and impressions. We need to know what we made.
We need this built and adopted — not another slide deck.
If one of those sounds familiar: your team isn't the problem. The plumbing underneath them was assembled in a hurry, by many hands, and nobody has ever owned it end to end. That's a fixable engineering problem — quieter and cheaper to fix than most people expect.
I started building software at 15 because it felt like building sand castles on the beach — 27 years later, it still does. Most of my career since has been spent being the person teams call in when the numbers stop making sense and nobody can say why. Revenue systems are just software with money flowing through it. When the plumbing is honest, the decisions get easy — and watching a team finally trust their own dashboard is one of the quiet joys of this job.
Is this right for you?
We're usually a good fit when
- You're spending meaningfully on ads, tools, or agencies and can't confidently tie that spend to revenue.
- You have a CRM — Zoho, HubSpot, Salesforce — but the data is messy, or the team has quietly stopped using it.
- Leads arrive from many sources and get duplicated, dropped, or routed to the wrong person.
- You've been told you need better attribution, but nobody can say what that actually involves.
- You have (or are building) your own marketing and sales team — we fix the systems; your people own them. We don't rent you developers, and we don't replace your team.
Probably not a fit when
- You want someone to run your ad campaigns or write your creative — agencies do that. We make sure that whoever does, you can finally see what's working.
What the firm does
The same engineering discipline we bring to product builds, pointed at your revenue systems.
CRM architecture & rollout
And the harder half — adoption across your sales and marketing team, so the system reflects reality instead of decaying into a graveyard of stale deals.
A CRM your team actually uses
Closed-loop attribution
Clean UTM / GTM / GA4 tracking from first click to closed revenue.
Budget decisions on data, not vibes
The MarTech / GTM stack
Marketing automation (HubSpot / Marketo / Salesforce / Zoho), lead routing and enrichment, dedup, and telephony — wired together.
Tools stop fighting each other
Campaign budget optimization
Semi-automated budget adjustment driven by what's actually converting.
Build-vs-buy platform selection
Honest, vendor-neutral recommendations — we've evaluated the platforms side by side and have no reseller incentives.
Sachin Garg — who leads every Rawzor engagement — owns the architecture and stays accountable for it. Senior Rawzor associates deliver the work day to day, with the same engineering rigor we bring to product builds. And if you need a permanent hire to run it all, we help you find and vet that person — on your payroll, as your people. We fix your systems, make your people self-sufficient, and make ourselves replaceable — we don't rent you developers.
Outcomes, not promises
~45% ad-spend cut — lead volume held steady
For a revived heritage consumer travel brand, we led a cross-functional effort across marketing, sales, and engineering: closed-loop, full-funnel attribution connecting ad spend to actual customer revenue, plus a semi-automated budget-adjustment system. The money wasn't wasted on bad marketing — it was leaking through untracked plumbing.
From "we can't trust the numbers" to one source of truth
Same engagement, different leak: 30–40 duplicate leads per day corrupting marketing ROI, inconsistent UTMs, forms that couldn't be told apart. We rebuilt tracking end to end — distinct form IDs per landing page, GTM/GA4 cleanup, lead dedup, telephony integration — so every report finally agreed with every other report.
A CRM a 40-person sales team actually adopted
We migrated that brand's 40-person sales team onto a new data-driven CRM — lead capture, automated round-robin allocation, call dispositions — and did the unglamorous adoption work until it stuck. A CRM nobody uses is just an expensive form.
13 people → 4, at roughly 2× delivery
Efficiency is our home turf: on a long-running product engagement we restructured a 13-person, 3-country team into a lean 4-person remote team while roughly doubling delivery — by consolidating five codebases into one. Fewer moving parts, more output, lower bills — the discipline we point at revenue systems.
All clients anonymized; details shared in conversation where appropriate.
A small, honest first step: a clear picture of where the money is leaking, before you commit to anything bigger.
Book a RevOps & Systems Audit →How we work — four phases, then we hand you the keys
The last phase is us leaving. It's on the plan from day one.
- 1
Discovery & Assessment
The RevOps & Systems Audit
We trace your lead flow, CRM, tracking, and tool stack end to end, and deliver a prioritized fix plan with the leaks ranked by cost — the full picture before you commit to anything bigger.
- 2
Quick Wins & Foundation
Stop the most expensive leaks first — dedup, broken tracking, misrouted leads — so you see momentum within weeks, not quarters.
- 3
Scale & Optimize
Rebuild what needs rebuilding: CRM architecture, closed-loop attribution, automation, budget optimization.
- 4
Transition & Hand-off
We document, train, and transfer ownership to your team — and if you need a permanent hire to run it, we help you find and vet that person. Then we step back.
The whole model in one line: we fix your systems, make your people self-sufficient, and make ourselves replaceable — we don't rent you developers.
We bill only for the exact time we work — never a flat block of hours.
Book a short call. We'll talk through where the numbers stop adding up and whether the RevOps & Systems Audit is the right first step — no pitch, no pressure.
Book a RevOps & Systems Audit →Start with the audit. On purpose.
RevOps & Systems Audit
Fixed scope, fixed fee
An end-to-end trace of your lead flow, CRM, tracking, and tool stack, ending in a prioritized fix plan with the leaks ranked by cost — yours to keep either way.
Book itRevOps Practice engagement
$8–25K project · $4–6K/mo retainer
Delivered by senior Rawzor associates under Sachin's architecture oversight — priced on outcomes and seniority, never per-developer hourly.
Not sure it's worth it yet? That's exactly what the audit is for: a fixed-fee, fixed-scope picture of where the money is leaking, before any bigger decision.
Fair questions
Isn't this our marketing agency's job?
Agencies run campaigns; we fix the systems and data underneath them — so you (and they) can finally tell what's working. Good agencies welcome it.
We've already bought the tools.
It's almost never the tools. It's how they're wired together — and whether your team trusts them enough to use them. We fix the wiring and the adoption.
Will this become a consulting engagement that never ends?
No. The four-phase model ends with hand-off by design. We make ourselves replaceable — that's the point.
How do we know it's worth it before committing?
That's exactly what the audit is for: a fixed-fee, fixed-scope picture of where the money is leaking, before any bigger decision.
How do you bill?
Only for the exact time we work — never a flat block of hours. And never per-developer hourly: engagements are priced on outcomes and seniority.
Find out where the money is leaking
Book a short call. We'll talk through where the numbers stop adding up and whether the RevOps & Systems Audit is the right first step — no pitch, no pressure.
Email works best right now — write a couple of lines about where things stand and you’ll get a real reply from a real person, usually within a day.