A small senior team of tech experts, led by Sachin Garg, CTO
We make sure the closed-loop attribution and offline conversion tracking doesn't have any gaps, so your budget goes to the ads that bring in customers.
Book a first call
90 minutes with Sachin Garg, CTO · $500 · Refundable in one click
Why we automate early
Most automations don't take more time than doing it manually 5–10 times. So we help your team automate the steps it repeats by hand, like sending each sale back to the ad platforms as a conversion. We lead the work with your marketing and sales teams, and your agency.
What the platforms learn from
Each sale, sent back as a conversion
Every lead keeps its click ID (GCLID on Google, FBCLID on Meta) into the CRM, and each qualified lead or sale goes back to the platform as an offline conversion, with its value attached, through Google's offline conversion imports and Meta's Conversions API (CAPI). Then value-based bidding can optimize for customers.
What we usually find
We find where the money leaks, and fix it with your marketing and sales teams.
01 · Underneath
Google's and Meta's algorithms optimize for the conversions you report, so if all they ever see is a form fill, they get very good at finding people who fill in forms, including the ones who never buy.
02 · Where we start
We trace the path a lead takes, from the ad through the forms and the CRM to the sale, and get it fixed where it breaks first.
03 · A CRM the whole team uses
At a revived heritage travel brand, we moved a 40-person sales team from their old CRM to a new one that captures leads as they come in, hands them to the salespeople in turn, and records the outcome of every call, with the phone system connected. Then we worked with the whole team until they were all using it the same way.
Some of the work
Open any result for the story. Clients stay unnamed; Sachin can walk you through any of them.
~45%
Less ad spend
Revenue systems · Travel Tech
9%
Duplicate leads, tracked down
Revenue systems · Travel Tech
~45% · Revenue systems · Travel Tech
A revived heritage travel brand. Closed-loop attribution tied ad spend to actual customer revenue, and a semi-automated budget-adjustment funnel moved the money to the campaigns that brought in customers. Ad spend came down by about 45%, and the sales team got 30% smaller, because it was chasing fewer, better leads that actually converted.
9% · Revenue systems · Travel Tech
At the same brand, 9% of leads were duplicates. The same person often heard from two different salespeople, which frustrated the customer, and the duplicates threw off the ad attribution and the CAC. We made sure the tracking was accurate across ads, landing pages, forms, page reloads, and visitors returning later, so every lead could be traced back to its full path.
How we work
Your team takes on a little more each month, until it runs without us.
Where things really stand, including what leadership doesn't hear.
Honest updates, and a working build you can try every week.
Simpler architecture, vendors held to their word, gaps filled.
Nothing depends on one person, including us.
Status updates that say what's really done, in enough detail to act on, and a working build you can try every week. A lot of the misunderstandings we see start with updates that skip the details.
A simpler architecture, vendors held to what they promised, and specialists added where the team has gaps. Your people take on a little more each month.
Knowledge moves to your team, and we help you hire anyone who's missing. By then, no part of your product should depend on one person, including us.
Ways to start
By the end of it, we'll both know whether there's more to do, and which of the other two options fits.
01 · Start here
$500
The right first step for nearly everyone.
Some teams take the solutions and run with them on their own. That's a perfectly good outcome.
02 · After the call
$3.5–6K Fixed price, 2–3 weeks
A close look at your ad accounts, conversion tracking, and CRM, and the path a lead takes through them, with solutions worked out alongside your team.
03 · After the call
$8–12K a month or a fixed-scope project
Our senior team works the plan with your people, from offline conversions that reach the ad platforms without gaps to a planned hand-off.
Bring whoever on your team knows the CRM or the ad tracking best.
Because it's working time on your problem, and you get real answers on the call itself. It also covers up to two follow-ups.
Your agency runs the campaigns and the bidding, and we leave that to them. We make sure the tracking, the CRM, and the conversions the platforms learn from work together without gaps.
Not always. Often the one you have can do the job once it's set up around how your team sells. When it can't, we help you choose a better one.
Your own people, and where there's a gap, specialists we help you find who have set up these exact tools before. They join your team, not ours. We lead the work.
No. We take no reseller fees or commissions from any vendor, so we're truly on your side, with only your best interest in mind.
90 minutes with Sachin Garg
$500 · paid at booking · How refunds work
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Need one senior person rather than a team? Sachin also works directly as a fractional CTO. Meet Sachin →