01 · Underneath
Usually, everyone did their part
The vendor configured the software and showed the team how to use it. Nobody owned the part after that: fitting it to the way people really work, through the weeks when the old way still felt easier.
A small senior team of tech experts, led by Sachin Garg, CTO
We help your team actually use the tools you already pay for.
We've sat between the vendors behind a company's tools and its sales, marketing, and finance teams. We lead the work with your team.
Book a first call
90 minutes with Sachin Garg, CTO · $500 · Refundable in one click
Tools nobody really usesUsed every day
2008 Founded
27+ Years building software
30+ Products delivered
21+ Years leading teams
Why tools go unused
Often the technology is fine. It was just never set up around how the team actually works.
We help choose the right technology tools and vendors, negotiate the contracts, get the setup right, and stay until your people are using it. When the answer is a different tool, or something simpler built in-house, we'll tell you plainly what we'd do and why, before the money moves.
Vendors and contracts
7+ platforms evaluated, one contract renegotiated
At a revived heritage travel brand, we compared 7+ travel CRM and booking platforms on integrations, scale, vendor support, and cost. We also renegotiated the website vendor's fixed-cost contract, scope and code access included, so the marketing team could test and improve the site.
What we usually find
Everyone did their part. So the spreadsheets stayed.
We find what's in the way, and fix it with the people you already have.
02 · Where we start
With the people who use it
We sit with the people who use the tool every day and watch how the work really gets done, spreadsheets and all.
03 · How it sticks
A small group first
Then we help your team get it working for a small group first, until they'd rather use it than work around it, and bring everyone else along from there.
Some of the work
Set up around the team, and actually used.
Open any result for the story. Clients stay unnamed; Sachin can walk you through any of them.
40 people
On a new CRM they actually use
CRM · Travel Tech
~3 months
To an in-house portal
Operations · Travel Tech
9 → 2 months
An AI project at a crawl, shipped once the right specialists joined
AI · VoIP, New York
~45%
Less ad spend, once tracking showed what worked
Revenue systems · Travel Tech
40 people · CRM · Travel Tech
A revived heritage travel brand. We led their move to a new CRM, covering how leads come in, who gets which lead, how each call's outcome is recorded, and the link to their phone system. It went live, and their 40-person sales team actually uses it.
~3 months · Operations · Travel Tech
At the same brand, an in-house portal replaced several paid travel-booking tools in about three months, built around how their team actually works.
9 → 2 months · AI · VoIP, New York
A New York based VoIP company had spent nine months on an AI project that was moving at a crawl: self-hosting ASR models and LLMs for transcribing and summarizing calls, to keep costs down at scale. We brought in the right specialists, and it shipped in two months. We also drove the GPU batch-processing optimizations.
~45% · Revenue systems · Travel Tech
A revived heritage travel brand. Closed-loop attribution tied ad spend to actual customer revenue, and a semi-automated budget-adjustment funnel moved the money to the campaigns that brought in customers. Ad spend came down by about 45%, and the sales team got 30% smaller, because it was chasing fewer, better leads that actually converted.
How we work
From stuck to self-running.
Your team takes on a little more each month, until it runs without us.
01 Weeks 1–3
Get clear
Where things really stand, including what leadership doesn't hear.
02 Early on
Make it visible
Honest updates, and a working build you can try every week.
03 Along the way
Build it up
Simpler architecture, vendors held to their word, gaps filled.
04 When you're ready
Hand off
Nothing depends on one person, including us.
01 · Weeks 1–3 What we look at first
- What you're trying to achieve, and where things really stand.
- The quality of the work so far. It can go either way: sometimes it's worse than it looks, and sometimes it's much better than it feels, simply because it isn't finished yet.
- The skills the job needs against the skills on the team.
- Whether your timeline and budget estimates are realistic.
- The gap between what we hear from leadership and what we hear from the people doing the work. That gap usually tells us the most.
02 · Early on Progress everyone can see
Status updates that say what's really done, in enough detail to act on, and a working build you can try every week. A lot of the misunderstandings we see start with updates that skip the details.
03 · Along the way Stronger, step by step
A simpler architecture, vendors held to what they promised, and specialists added where the team has gaps. Your people take on a little more each month.
04 · When you're ready A team that doesn't need us
Knowledge moves to your team, and we help you hire anyone who's missing. By then, no part of your product should depend on one person, including us.
Ways to start
Everything starts with one call.
By the end of it, we'll both know whether there's more to do, and which of the other two options fits.
01 · Start here
A first call
$500
- 90 minutes with Sachin on your real problem
- Real answers and clear next steps on the calls themselves
- Up to two follow-ups, with you or your team
- Not worth it? One click, full refund
The right first step for nearly everyone.
Some teams take the solutions and run with them on their own. That's a perfectly good outcome.
02 · After the call
A fixed-scope review
$3.5–6K Fixed price, 2–3 weeks
A close look at the tools, the setup, and how your team actually works, with solutions worked out alongside your team.
- The tools you pay for, how they're set up, and the vendor contracts
- Time with the people who use the tools every day
- Solutions to the problems we find, worked out together with you and your team
03 · After the call
Working together
$8–12K a month or a fixed-scope project
Our senior team works the plan with your people, week to week, through to a planned hand-off.
- Sachin sets direction and checks the work
- The rollout led week to week, alongside your team
- A planned hand-off to your own team
Book your first call.
Bring someone who uses these tools every day.
Why is the first call paid?
Because it's working time on your problem, and you get real answers on the call itself. It also covers up to two follow-ups.
Should we switch to another tool?
Sometimes. But first we check whether the tool you have just needs a better setup, because often it does. When switching is right, we help you choose and plan the move.
Where does AI fit in?
Often in the tools you already pay for. We look at where it can take real work off your team, and lead the rollout until people actually use it.
Who does the hands-on work?
Your own people, and specialists we help you hire where there's a gap. We lead the work and see it through. We don't rent you developers.
Do you take commissions from vendors?
No. We take no reseller fees or commissions from any vendor, so we're truly on your side, with only your best interest in mind.
90 minutes with Sachin Garg
$500 · paid at booking · How refunds work
- 90 minutes with Sachin on your real problem
- Real answers and clear next steps on the calls themselves
- Up to two follow-ups, with you or your team
- Not worth it? One click, full refund
Pick a time below, or open the calendar in a new tab.
Need one senior person rather than a team? Sachin also works directly as a fractional CTO. Meet Sachin →