01 · Underneath
Three people, three different reports
Each report comes from a different tool: marketing counts leads, sales counts deals, and finance counts the money that came in. No one ever decided which one the meeting runs on.
A small senior team of tech experts, led by Sachin Garg, CTO
We turn three different reports into one the whole room can trust.
We work with the people behind each report and the people who have to act on it, and stay until your team is using it.
Book a first call
90 minutes with Sachin Garg, CTO · $500 · Refundable in one click
Reports that disagreeReports everyone trusts
2008 Founded
27+ Years building software
30+ Products delivered
21+ Years leading teams
Why the reports don't agree
The technology was just never set up around how the team actually works, so every report shows a different number.
So we start with how your team actually works. We make sure the tools you already have are set up to match it, and lead the work with your own people.
One lead, two sources, two salespeople
9% of leads were duplicates
At a revived heritage travel brand, 9% of leads were duplicates. The same person often heard from two different salespeople, which frustrated the customer, and the duplicates threw off the ad attribution and the CAC. We made sure the tracking was accurate across ads, landing pages, forms, page reloads, and visitors returning later, so every lead could be traced back to its full path.
What we usually find
Nobody in the room is wrong. Each tool counts something slightly different.
We find out why the reports disagree, and fix it with the people you already have.
02 · What we do first
The reports your meetings run on
We pick the few reports your meetings run on, and follow each one back to where it starts.
03 · What comes next
One version everyone uses
Then we lead your team through fixing the one that matters most, so there's one version of it that everyone uses, and one dashboard your leadership trusts.
Some of the work
Numbers you can trust, and act on.
Open any result for the story. Clients stay unnamed; Sachin can walk you through any of them.
~45%
Less ad spend, once tracking showed what worked
Revenue systems · Travel Tech
~3 months
To an in-house portal
Operations · Travel Tech
~45% · Revenue systems · Travel Tech
A revived heritage travel brand. Closed-loop attribution tied ad spend to actual customer revenue, and a semi-automated budget-adjustment funnel moved the money to the campaigns that brought in customers. Ad spend came down by about 45%, and the sales team got 30% smaller, because it was chasing fewer, better leads that actually converted.
~3 months · Operations · Travel Tech
At the same brand, an in-house portal replaced several paid travel-booking tools in about three months, built around how their team actually works.
How we work
From stuck to self-running.
Your team takes on a little more each month, until it runs without us.
01 Weeks 1–3
Get clear
Where things really stand, including what leadership doesn't hear.
02 Early on
Make it visible
Honest updates, and a working build you can try every week.
03 Along the way
Build it up
Simpler architecture, vendors held to their word, gaps filled.
04 When you're ready
Hand off
Nothing depends on one person, including us.
01 · Weeks 1–3 What we look at first
- What you're trying to achieve, and where things really stand.
- The quality of the work so far. It can go either way: sometimes it's worse than it looks, and sometimes it's much better than it feels, simply because it isn't finished yet.
- The skills the job needs against the skills on the team.
- Whether your timeline and budget estimates are realistic.
- The gap between what we hear from leadership and what we hear from the people doing the work. That gap usually tells us the most.
02 · Early on Progress everyone can see
Status updates that say what's really done, in enough detail to act on, and a working build you can try every week. A lot of the misunderstandings we see start with updates that skip the details.
03 · Along the way Stronger, step by step
A simpler architecture, vendors held to what they promised, and specialists added where the team has gaps. Your people take on a little more each month.
04 · When you're ready A team that doesn't need us
Knowledge moves to your team, and we help you hire anyone who's missing. By then, no part of your product should depend on one person, including us.
Ways to start
Everything starts with one call.
By the end of it, we'll both know whether there's more to do, and which of the other two options fits.
01 · Start here
A first call
$500
- 90 minutes with Sachin on your real problem
- Real answers and clear next steps on the calls themselves
- Up to two follow-ups, with you or your team
- Not worth it? One click, full refund
The right first step for nearly everyone.
Some teams take the solutions and run with them on their own. That's a perfectly good outcome.
02 · After the call
A fixed-scope review
$3.5–6K Fixed price, 2–3 weeks
A close look at where your numbers come from and why they don't agree, with solutions worked out alongside your team.
- Your data sources, your tools, and how your team uses them
- Which numbers matter most, and what it takes to fix them
- Solutions to the problems we find, worked out together with you and your team
03 · After the call
Working together
$8–12K a month or a fixed-scope project
Our senior team works the plan with your people: one set of numbers first, then the dashboards and forecasts built on it, and a planned hand-off.
- Sachin sets direction and checks the work
- One set of numbers first, then the dashboards and forecasts built on it
- A planned hand-off to your own team
Book your first call.
Bring whoever on your team knows the numbers best.
Why is the first call paid?
Because it's working time on your problem, and you get real answers on the call itself. It also covers up to two follow-ups.
Do we need a new dashboard tool?
Often not. The tools you already pay for can do the job once they're set up well. If something is missing, we help you choose the right one.
We don't have a data team. Can you help?
Yes. We lead the work with the people you have, and when you're ready, we help you hire the person who runs it for good. They join your team, not ours.
Do you take commissions from vendors?
No. We take no reseller fees or commissions from any vendor, so we're truly on your side, with only your best interest in mind.
90 minutes with Sachin Garg
$500 · paid at booking · How refunds work
- 90 minutes with Sachin on your real problem
- Real answers and clear next steps on the calls themselves
- Up to two follow-ups, with you or your team
- Not worth it? One click, full refund
Pick a time below, or open the calendar in a new tab.
Need one senior person rather than a team? Sachin also works directly as a fractional CTO. Meet Sachin →